i'm excited just saw one of teh first videos being prepared by teh designers... it's exciting challenging them to step their game up! The fact is though that most Independent designers especially in Brooklyn come from a Trained art background ... So It will be interesting to see how they meet the challenge!Participate | 2012 Bkstyle!™ Brooklyn Fashion Film FestivalSpeaking to others though, esp in prepping, it's a bit of a challenge, simply because many are unaware of what is going on or teh technology that is available! So to start take a look at This article from the Business of Fashion
Take the time to look at these video... what do you think! Can you stand toe to toe ... what would you do!
When I first proposed using video to sell our fashions in 2006 one local indie designed scoffed and became indignat..."Video will Never sell fashion"! Fortunately I overcame my disappointment and plodded ahead! I know that peopel watching even teh video we sytarted with wanted teh clothing... I also learned early that selling clothing via video would require paying attention to teh issues that were currently preventing the local clothing from selling...lack of stock!
Production, Unique fabrication, Proper sizing, distribution fulfillment.. so we took the time, and we're still continuing to address issue's!