Pop Up Stores are best when created from NEED and at the core are , grassroots concepts.
So while I love the city's 2020 initiative it seems designed to exclude the very people it should be helping! $25000 Many indies with experience in Pop-up, report about $16000 a year!
Winning New York City-based Fashion Retailers and Technology Companies Will Participate in a Rent Free, One-of-a-Kind Month-Long Pop-up Store in September
Just yesterday as I rode thru downtown Brooklyn - Fulton mall, I passed by the site that was AlBSquare Mall, I fondly rermembered "Continuum" a "pop Up store we did circa 1998/9
Pop up Stores are Grassroots...
The inherent nature of a Pop- Up store...
First it was unused or underutilized space- in this case an empty space below the escalators in the lower level of the mall Second it is quickly put together... we had 2 weeks to pull together the designers the concept etc. Hence "Pop up" .There is a unique feel or concept... in this case we pull all the abandoned racks in the mall wrapped them in fabric to create "trees" used baskets.and boxes and created a garde ; the product is unique and not available elsewhere or at an other time.... we dealt exclusively with independent designers- we did a great job, and even sold swimwear that holiday season! You need a unique feature... which we accidentallyl came across and at the same time solved a major truancy problem at the mall! ou needed marketing... we excelled at this! All on a budget of zero.. necessity made for creativity! At the end of the month we had exceeeded expectations and the "space" became "hot spot" ... management had so many offers! So while i'm excited at the city's competition I wish the creatives were able to compete. NYC Fashion needs fresh blood and ideas ad creative independents need help!
